Own the water, Claim the prize!
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Engineered for dominance
Every lure fuses premium materials with bold colorways, delivering unmatched action and durability for relentless competitors.
We design without compromise—delivering baits that ignite ambition and drive anglers to outfish, outlast, and outshine the competition.
Every cast is a calculated risk. Our lures are forged for anglers who thrive in the chase and demand victory on their terms.
Meet Our Team
Experienced anglers who trust BiggMummz Custom Baits on the water
Justin Mummel aka Jmummz (Co-Founder)
Bass Specialist
With over 17 years of tournament fishing experience, Justin is a dedicated power fisherman with a passion for jig flipping and targeting big bass. As the co-founder of Bigg Mummz Custom Baits and a former tournament director, he brings extensive experience both on the water and within the competitive bass fishing community. His personal bests include a 7.06 lb largemouth and a 6.00 lb smallmouth. Justin is passionate about the sport, developing quality fishing products, and helping fellow anglers become better on the water.
Chace Crowe (Elite Pro Staff)
Bass Specialist
Chace brings a wealth of tournament experience from across multiple states, regions, and organizations. As the Tournament Director of Priest Bass Fishing, he’s passionate about competition, innovation, giving back to fellow anglers, and helping grow the sport the right way. With an impressive 11.75-lb personal best, Chace is a power fisherman at heart, and flipping heavy cover is his favorite way to target big bass and put them in the boat.